About Us 2018-08-10T06:06:04+00:00

We are a marketing and communications agency with a decades long-work experience in the sector.

We provide consulting services to companies and athletes at a 360° turnkey, creating and producing events, performing sports management services, selling and curating the image of celebrities.

We operate as an agency for companies interested in investing in sports media, acting as consultants before and after as intermediaries with operators in the field: federations, clubs, athletes, etc.

We offer our clients the ability to combine specialised skills in the sector and a strong network of relationships in sports and not only.

The completeness of the structure guarantees our clients a wide-ranging and total service through a global support that generates a competitive advantage for all our partners.


Davide Lippi
Davide LippiPresident of Reset Group
President of Reset Group, having worked in the marketing department of Juventus FC, started in 1999 his sports agent career, and since 2004 has started to operate autonomously, representing ten players of the highest level and a significant list of emerging youngsters; parallel to this activity, he has commenced his collaboration to support the marketing and communication department, as a partner in Reset Group.
Relying on a complete network of knowledge in the international market, in time he created and solidified profitable relationships that led him to become today one of the main and most important sports agents of Italian football, boasting tight collaborations with the most prestigious national and international clubs.
Carlo Diana
Carlo DianaDirector of Reset Group
General manager of the company, he is a Manager with a proven track record. Managed for seven years the areas marketing, sales & sponsor of Juventus FC, and, subsequently, run exclusively the marketing area of Juventus athletes.The experience gained aids him in supporting client companies in any marketing and communication activities, from planning to implementation.
Graduated in Economics with specialization in Sports Marketing and holds a Masters in Law and Economics of Sport, boasting among his many collaborations and activities also held that of a researcher at the Department of Marketing of the Faculty of economics and business at La Sapienza University in Rome, during which he published the first book in Italy on the Marketing of Sports Clubs; He collaborated on the writing of two other books also in the area of sports marketing, and writes numerous articles published in various journals.